Our Inspiring Journey

Discover our story and commitment to excellence in just a few lines.

Our Story

From a 120‑year legacy to a national textile powerhouse
Founded in 1890 in Jetpur, Gujarat, as Walijee Nathoobhai Textile Traders, the enterprise began modestly with a few handlooms and gradually shifted toward importing fine fabrics from Japan. In the 1940s, the founders’ sons—Hassan Ali and Ismailjee—traveled to Japan to source quality textiles for trading.

Our Brand Philosophy

Textiles that honor tradition, elevate craftsmanship, and enrich everyday life.

Let the Numbers Speak

Our achievements reflect our commitment to excellence.

700+ looms in operation

Handlooms, power looms & shuttle‑less looms across multiple Pakistani cities

130+ years of heritage

Established in 1890, with roots spanning over 120 years

100% cotton origins to multi‑yarn

Expanded to include polyester, viscose, silk & fancy yarn blends

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